![]() We’ve put together our Ultimate Guide for 2020 which takes a closer look at the social media video ad sizes you need to know, covering every major platform and the various ad formats that each offers. Research has shown that Facebook video ads, for example, are favoured 67% more than image ads while on Twitter, video can lead to your post being shared six times more than a static image! Video has quickly evolved from being a “nice to have” to an absolutely critical part of any digital strategy and is proven to help raise your engagement and keep audience’s attention on your brand. No matter which platform you use, there is no better way than to use video ads to stay engaged with consumers and attract new business. Understanding these specifications can transform your digital marketing strategy and help you to continue to provide your followers with the very best content you can. Whilst there is some cross over, it can be a bit of a minefield (or total pain in the ass) for both marketers and brands to keep up with. Like everything on social media though, these exact specifications change frequently to stay up to date with changing user demands. When it comes to advertising aesthetic is everything. Each platform has its own recommended dimensions. LinkedIn is one of the best-evolving social media platforms not only can members use the platform as an extremely targeted recruitment site / search for their next role, but brands can use it for advertising their products / services to the ideal audience. However, if you’re creating a video for social media, then sadly there is no one uniform specification. Why can’t all of the platforms just be the same?! It would certainly make our job easier… ![]()
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